Goodwill Faces Growing Backlash as Shoppers Call Out Rising Prices

Goodwill is catching heat nationwide as frustrated shoppers accuse the nonprofit of steadily raising prices on donated goods—sometimes to levels rivaling brand-new retail items. Social media posts have fueled the controversy, showing basic clothing, housewares, and even damaged items priced far above what many longtime customers consider reasonable. Critics argue that Goodwill’s mission to offer affordable essentials is being overshadowed by profit-driven pricing practices, while the organization points to higher operating costs and the rising reseller market as reasons for the increases. The debate continues to grow as more consumers question whether thrift shopping is still the budget-friendly option it once was.